With more then 200 websites in the last 7 years under his belt, Nathan is no newcomer to web design. He has a passion for helping churches and businesses leave their mark on the world. He believes a well designed website tag-teamed with social media is a powerful combo that can have an impact for years to come.
Web design has changed over the years
Back in the day, the goal of most websites was to provide basic information about your organization. Today, those priorities have shifted. The rise of Facebook, Twitter, and social media as well as our constant bombardment of advertisements has changed the game.
Websites need a “Call to Action”.
I’ll define “Call to Action” as simplified interface that guides the visitor toward a desired outcome for your organization. This could be a phone number you want them to call, a button that has them email you or fill out a form, a newsletter sign up. Pretty much anything that is a simple step for the visitor that benefits them as well as your organization.
Websites need to be social.
At a bare minimum, your organization needs a Facebook and Google plus page. Twitter, Youtube, and several others are not far behind. Social media is transforming the way consumers connect with products and services the way TV advertising made its mark in the 1940’s. If you are not social, you are not only missing an opportunity to connect with your customers, but you are missing an opportunity for validation.
If someone is doing a local search for your service. Your website comes up and your competitor’s website comes up. Your website has no mention of social media. The competitor’s webpage has links to a Google Plus page with numerous pictures, business hours, and customer reviews. They also have a Facebook page with hundreds of likes and a Facebook wall that shows helpful information they have shared with their audience as well as interaction with them. Which do you think gets this consumer’s time? Yeah, I know. No contest.